WA Search Engine Ranking System - Insights
Before we start I wanted to point out a few facts about ranking content in the Google search engine as Jay's video makes it look almost too easy.
The process Jay follows is easy, but there are many factors that affect how your content may rank.
Jay is publishing his content onto his website which has the advantage of being on an old domain that Google knows and trusts. If you're publishing to a new domain you'll need to establish trust with Google before you'll see you're content rank quickly.
This period is referred to as the Google 'sandbox' and is negotiated by consistently publishing content through this 5-6 month time zone.
Other factors that effect how your site ranks are keyword research (are you going after 'winable' keywords), quality, and quantity of content as well as evidence of engagement with your visitors.
Jay's key message for everyone building a website and ranking the content is...