What is a signature hook?
A signature hook is a marketing tactic that enables you be unique in a competitive marketplace.
It enables the user to position themselves, attract interested parties, and subsequently market from a position of strength, rather than just flat out competing.
In the video above Vick explains his thinking behind the hook he is currently creating to promote his own Four Percent Group Membership.
The hook or pre-frame wrapper is going to be a stand alone evergreen training program that will have nothing to do with the Four Percent Group.
To create a signature hook Vick explains you need the following elements...
1. A captivating headline that hooks the readers interest.
2. A very specific target market.
3. An understanding of a BIG problem that effects that market.
4. A solution for the problem or put another way the core outcome that solving the problem would deliver.
In the example Vick feels the big problem is people are not getting any level of success soon enough to motivate them to stick with learning the skills.
They need a breakthrough!
But how to get a breakthrough when you're probably new to this, overwhelmed with advice, short on funds, and have little faith in your own ability to break through...
"3 Day Breakthrough" is born (possibly?)
It's strongly implied by Vick in the video that he's decided upon this name for his latest pre-framing piece.