The Three Little Pigs Of Internet Marketing...


Image showing the 3 little pigs of internet marketing

He knew he was going to show his friends a thing or two...

Or so the first little pig of Internet marketing thought.

The straw salesperson was so good as well...

Promising him the piggy home of his dreams, best of all it was easy no skills required, just a small investment in the plans and off you go, your dream home within days of ordering.

Our first little piggy was a little skeptical that straw could do all this, but he hoped for the best and all those pictures of other happy piggies standing proudly outside their new straw based dream homes couldn't be fake...

Our hopeful piggy set out, and sure enough there was hardy any work required, the 'done for you' website looked nice...

He was sure it would convert when people saw it...
...but nobody came.

What was missing?

He went to the user forum to ask what was wrong...
posted his question and waited...
and waited.

By now hope was declining.

He re-reads the instruction pdf; yes of course, he needs to 'drive visitors' to his site.

The pdf suggests telling people on Facebook about his new site, "this will start a flow of viral unstoppable traffic"...
Mmmm...
the Facebook experience wasn't all that.

The usually super friendly Facebook crowd seemed to not like his website...
someone even called him a spammer!

What's a piggy to do?.

Entrepreneurial piggy number 2 wasn't going to make the same mistakes.

2 did his homework, read that to make money online it was as easy to sell high commission products as low, all he needed was to find a real business with a 'proven funnel' of high converting offers...
and crucially a mentor to show him the way.

What could go wrong?

This required our intrepid piggy to go 'all in' (buy all the products in order to be able to sell them and make commissions)...
why not it makes sense to use the products you promote...
right?

All set up piggy number 2 looks to his mentor...

"This business is a numbers game... recruit many to find the few"

"Each member pays you an average of $660, therefore you have to make sure it costs you less to find members in order to profit"

Sound business principals.

2 starts making sales...
but all is not well?

This recruit many to find the few is brutal...
maybe even morally questionable?

On closer inspection the products are not that good, they're over priced (compared to market equivalents), the sales funnel is a conversion machine though, tested and tweaked to perfection...
but... the hype?

Is it morally acceptable to present people with an over hyped sales process, that leaves out the true cost and real metrics for success?

2 drops out dejected...
if only there were optimized sales funnels promoting 'good' products?

What of the wolf?

Surely Google must play the part of the wolf, with their search engine monopoly, and high handed approach to customer service (their customers are never right!), but alas in the world of online marketing there are almost as many wolves as piggies...

Wolves in the form of outright scammers, big companies with too much power, misleading information...

And ALL of these can easily blow your house down...
but possible worse than these are the wolves that wander the corridors of our own minds, in the form of limiting beliefs...

Heavy (just saying).

So on a lighter note what of Piggy 3?

Well in my low cost adaptation of the famous children's story I'm embarrassed to admit I play all Three piggies!

Lazy corner cutting piggy 1

Better prepared but greedy piggy 2...

and

Let's do this properly, ethically, and in as long as it takes (piggy 3).

My house is now being built from bricks of winnable keywords, mortar of quality content, and on the foundation of a market I enjoy and feel I can genuinely help people in...

Oh yes I'm not building this on my own either...

I'm following a PROVEN BLUEPRINT from an architect (real house building speak 😉 whom I can ask for HELP.

Want the name of my architect?

Click here to start your WOLF PROOF business now!

FUN LEGIT SIDE HUSTLE?


HERE'S MINE >>>
Richard

Testing what works online. Sharing the stuff that works and flagging the stuff the doesn't. Model the good stuff avoid the rest... If you have any questions I'm always happy to help :)

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