My Content Marketing Strategy
What Is Content Marketing ?
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Wikipedia.
The above definition is almost right for my situation.
Personally I am not directly selling anything.
I’m an affiliate for Wealthy Affiliate and get paid a commission if someone joins WA from this website.
I am a student and paid member of WA and my concept is that of setting myself a challenge and recording my journey and results (good or bad).
This is obviously not a unique concept, it’s done all the time in reality TV (think Biggest Loser) and on the Internet through countless 30, 90 day challenge variations.
I personally enjoy watching / reading these challenges because you get the journey towards the goal complete with all the emotional and instructional content.
I plan on updating this page as and when anything significant changes. But not deleting what went before so the page may chronologically reflect the journey.
So what is my content marketing strategy…
Ultimately I want to create an evergreen and evolving site that occupies my main online marketing efforts.
My personal objectives are more about creating a very small ‘lifestyle’ business that doesn’t require me to put in 8 hour shifts.
If you’ve read “The 4 Hour Work Week” By Timothy Ferris you’ll know what I mean.
Site Content Plan
Initially this is going to be journal posting combined with adding more detailed posts and pages.
The posts and pages are going to be about Internet Marketing / Content Marketing written from the perspective of a student who has some basic site building experience.
The promotion of Wealthy Affiliate and any other products and services to be understated rather than hype.
Also I want to showcase other peoples success stories adding mine as they hopefully ( 😛 ) develop.
I would I like to add and potentially test other online marketing strategies. An example would be Amazon product review and comparison sites.
I would like the site to grow into an ‘authority’ site (50 post / pages plus) and am prepared for this to take a long time. Initially I’d hoped that by 90 day’s I’d be seeing 7,000 plus visitors a month. But concede in this niche I may have to wait longer… we’ll see.
It’s Not IF but WHEN…
The above statement may have to become my mantra.
So in a nutshell…
- First 90 days create as much unique quality content as I can.
- 30 Days have created a network of ‘profile’ syndication sites to promote this site (more on this below)
- Re purpose my best content into as many mediums as I’m able (video, pdf, image, article etc) and share through my syndication network.
Also wanted to emphasize a point Kyle makes in the WA training, that the early content should not be all about keywords. Rather about quality and what feels right.
What Is A Profile Syndication Network?
I read an SEO article recently that appealed.
Search Engine Optimization unfortunately comes with the territory if you’re marketing content.
However if your over zealous with your SEO Google penalises your site lowering or removing it from their rankings 😥 .
The biggest cause of penalties being that of overly aggressive use of back link building. Back links being the links to your sites from others on the Internet. In overly simplistic terms the idea being the site with the most links rises the highest in Google search engine results.
But you need links?
By building a network of personal profile web 2.0 sites surely I risk being penalised?
I hope not.
Back to the article (unfortunately I can’t remember exactly who’s it was… sorry).
Anyway the idea is to build a network of premium quality profile (put your own name and brand to them) sites…
The above is a very short list of examples, there are many more.
You then promote / share fantastic content on these sites that you think people will like.
NOT just your content!
In fact possibly as little as 30% of the content should link back to you.
No spam, no unreadable spun crap, no overt look at my stuff messaging.
Done correctly I should see both back links, but more importantly visitors…
In my opinion this sounds like a good way of doing back linking?
I’ve never done this, so am keen to test it, but worried it may take too much time?
Another of my personal challenges was to try and use a lot more video marketing, so we’ll also see how that goes…
Please ask any questions, suggest any improvement in the comment below.
Thanks for reading.
First strategy revision completed on Thursday July 31st 2014