Personally I love the idea of finding easy to rank evergreen keywords with a high commercial intent.
With so many new products and services hitting the market it's easy to find them.
Provided you know a little about the market and / or you have access to a keyword tool.
'Product name' with review on the end are great to rank for in advance of the product coming out.
For this quick example I like the idea of case-study keywords. Personally I love a good case study and feel others do too ...I'm going to test this assumption.
So I'm going to try and rank for the term "Wealthy Affiliate case-study".
The Jaaxy keyword tool available with your free WA membership tells me it'll be easy to rank for BUT there is nobody searching for this term!
I don't believe that ...so I'll test.
It's got the other characteristics I'm looking for...
- Evergreen subject (I think WA will be around a lot longer)
- Commercial intent
- Fits my niche strategy
So I created a page around the keyword and followed the WA ranking process I've written about here...
I left a couple of bits out I'll likely add a Youtube video at a later date.
But is it ranking?
The screen-shot is taken from a incognito search (so my personal search history can't skew results) I did for my target keyword.
And yes ranking 1 & 2
I'll report back later to see if this page attracts any visitors from Google.
I bet it will???