A Brief Backstory... 

My name is Richard Penfold (pictured with my wife Susanne and daughter Rebecca).

My online journey has been enlightening, I've had moderate success with many of the models I've tried, affiliate marketing, building made for Adsense websites, drop shipping and local business consulting...

But over time I've come to realize my dream is to build PASSIVE INCOME producing systems.

It's not that I don't want to work. I do. But on my terms...

I've always 'felt' that such a system exists if I was just persistent enough to keep looking. 

Tony Robbins says to succeed you want to get yourself a mentor...

A Mentor That's Getting The RESULT You Want

They will give you the strategy and action steps required.

The game changer?

Two actually...

Resist the temptation to try to sell affiliate products. 

Instead build your own identity / brand that clearly communicates to visitors what you're about and why they should care.

So I'm about working VERY part time to build dependable affiliate income by sharing what's working for me so people can take the ideas they like and leave the rest.

This still promotes affiliate products and services where appropriate but not in a pushy way.

The BIGGY...

To achieve results as an affiliate WITHOUT possessing ninja marketing skills people need an edge IMO.

My edge comes from learning from and promoting what I call an 'Ultimate' affiliate program...

  • A UNIQUE Company People Love. It HAS to be a win, win, win.
  • That pays affiliates lifetime commissions AND offers the opportunity for Multiple Streams of Income (the game changer) 
  • From potentially each and EVERY person you refer! 

Multiple streams of income make your biz more robust because you're NEVER reliant on any ONE company or product.



  • Jack Rutledge says:


    How is the Wealthy Affiliate Challenge working out for you. How close are you to achieving $1000 per month?

    I have tried (and failed) at Affiliate Marketing and MLM many times over the years. Every time I researched something new, I’ve seen ads promoting WealthyAffiliate.com. I wish I paid more attention years ago.

    I’m paying more attention now… This morning alone I probably read almost a dozen “Review” / “Scam” sites that promote Wealthy Affiliate. But I like your Wealthy Affiliate Challenge the most.

    I’m getting ready to go see family for Christmas, but you can expect to see me join you in Wealthy Affiliates next week.

    Take Care,

    Jack Rutledge

    • admin says:

      Hi Jack,

      Glad you’re going to give this another try… it does work.

      Does take patience, persistence and a logical approach to testing all the variables.

      My results posts gives an update on my results in promoting WA.

      It’s about finding a system that suits you personally.

      I’m beginning to see improving results as I improve key aspects of my business, which I plan on sharing as soon as I go.

      My system post shares the system that’s working for me.

      Thanks for your comment.

  • Isobel says:

    I have been trying different types of affiliate marketing but they all seemed to bring me nowhere. But I was really amazed with your experience in Wealthy Affiliate. This platform seems to be much different from than the other types as this seems to provide a wholesome support and a healthy community to support each other along the way. 

    Thank you for sharing such an aspirational story to remind me again why I all started in this field. All the best!

    • admin says:

      Hi Isobel, Wealthy Affiliate is a great training program, community, and service provider for people looking to build a solid online business.

      WA got me back on track after I made some bad decisions.

  • Riaz Shah says:

    Let’s take on the challenge Richard!

    When it comes to blogging, reaching the $1,000 monthly goal is definitely achievable and its tied to our efforts on creating contents regularly. At one point, it’s not about the earning part anymore as that is achievable, it all comes down to maintaining the business hence blogging. Loving your blog, to your success and Happy New Year!

  • Evald says:

    Hey Richard,

    this is a great introduction to Your website. I am very happy that You’ve been able to achieve success via different online money making opportunities. These achievements showcase Your hard work and dedication, great job! However the thing which stood out for me the most was the fact that You’ve realized what Your dream is and that You are turning this dream into a reality. This is truly inspiring, as it is so hard nowadays to find the activity which would spark the passion and interest in a person to the point where he, or she wants to dedicate the daily life to work on it. It’s truly incredible. As far as passive income producing systems go- what do You mean by it? I assume this is some kind of system which serves the purpose of a mentor and focuses on teaching others and passing valuable knowledge to them? Basically functions like platform which helps an individual build a sucessful online business of some kind?

    Best of luck to You Richard and keep up the great work! 😉

    • admin says:

      For me a passive income system is something that doesn’t suffer if I don’t work it. 

      Once built I can automate sending targeted traffic and look to earn more than I spend.

      So in my site example I simple share what’s working for me. I share why I’m doing it, what and how I do it believing that this might be helpful to people interested in a similar goal (passive affiliate income).

      It doesn’t promote any products or mentors until people have decided if it’s interesting to them.

      Yes, it took me way to long to learn focus.

      Great comment.

      Thanks Evald

  • Shui Hyen Hiew says:

    Hey Richard,

    Nice to meet you and l agreed that building a passive income web business is the best business model. 

    We can take advantage of the systems of automation that allow transactions, cash flow, and growth to happen without requiring a real-time presence.

    In other words, we don’t trade time for money.

    Instead, we entrepreneurs invest our time upfront, creating valuable contents and experiences that serve others, because that’s really all a good business does—it helps other people solve their problems.

    We work hard now to continually reap the benefits later.

    All the success to you

  • Taetske says:

    Good afternoon Richard,

    Reading you post I have discovered 2 things. The first one is a mistake I made in the beginning making a website 2 years ago. I made 2 and that was too much especially for a newbie like me. I was overwhelmed by everything and got often stuck with the technical details.

    Then I also read your good advice: First build your brand and then start promoting affiliate products. The people who visit your website need to get to know you and then trust you first. If you then offer them products because of the trust they will follow your recomendation. Luckily here I have done everything right.

    Thank you for your advice it will be helpful to a lot of people.

    Regards, Taetske

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