Frank Kern
Hustle V's Flow
The Results Are In...
Loved this value post Frank posted on Facebook...
Page Liked · 11 hrs · “HUSTLE” VS “FLOW” (test results)
This one could be called “how I made a million dollars LESS than last year by working way harder.”
So earlier this year I decided to test the “let’s see what happens when you work 24/7” deal.
We’ll call that hustle.
We’ll define it like this:
1. You’re doing 1000 different things at once.
2. You’re using “ready, fire, aim” style planning.
3. You work a LOT.
4. There’s a lot of “activity” or “motion”
The idea is this will make you more money. And for some, I think it does.
Then there’s what we’ll call “flow”
This is where you really embrace the 80/20 rule.
You throw the concept of “massive action” out the window and replace it with “massive action on minimal things”.
You spend a lot of time planning.
You do maybe ONE or TWO things but you do them exceptionally well.
Every activity has a pre-determined objective.
You spend less time working and more time planning.
Much like a sniper. Hours or planning lead up to a split second when the trigger is pulled. Target acquired. Target down.
So here are the results of my experiment:
Bottom line?
“Hustle” made me less money.
Less fun.
More stress.
Did I say less money?
Less money.
I attribute it to lack of FOCUS.
It’s hard to aim straight when you’re sprinting.
So ...those are the test results.
Instead of “hustle” try this:
1. Determine a very specific objective (let’s say $XXX in revenue by Y date.)
2. Look at all the assets you’ve got at your disposal to get you there.
“Assets” can be defined by products, lists, sales process, funnels, etc.
3. Run the numbers on those assets. How well does each funnel convert? What’s the net profit and average customer value per offer?
And my all time favorite ...over the last 12 months ...what offer has made you the most money?
4. Next you want to do a deep dive and get a clear picture of exactly what every piece of your business produces.
5. With this knowledge - create a ONE STEP action plan to implement RIGHT NOW.
6. The final step is review and repeat.
If you look at these steps ...it’s really just this:
“Find out what’s working best an
Thanks Frank 🙂
