How do I pick an avatar?
How do I find my custom audience?
The two questions he gets repeatedly that drove Ray to create this video.
Ray admits to being in the camp that would study, research, crunch numbers in order to find an audience.
And even though he was part of a successful professional team, Ray reckons they only got it right 50% of the time!
Ray's appearance on the The Cliff Ravenscraft Show acted as his catalyst for change.
Ray realised that by talking about, teaching about, writing about, subjects that fascinated and inspired him, would naturally attract people with similar interests.
Attract an audience by being yourself... how simple is that?
Steven King writes books that he wants to read, which is a shame because I do feel the world needs more teenage vampire romance...
It's about producing / promoting content that inspires and interests us, and that will naturally attract the people that have similar tastes.
So what is Ray's personal mantra for success?
Ray's passion for combining business with spirituality has really helped him find his true audience.
As Ray admits his message isn't for everybody, but that's the point.
Ray also references Clay's Collins advice for people to build a "minimum viable audience" before looking to make money.
Pat Flynn's interview with Clay Collins (co founder of Leadpages talking about laddering up)
By picking a subject your passionate about you're going to be invested for the long-haul.