As Russell explains the VALUE ladder will provide great low cost / free information / service and only once value has been delivered will it go on to show people additional products and services that may help further…
Affiliate value ladders are built in the same way.
Establish value…
Show people how they can do things better, faster or for less cost…
Give people choices and help them make the right decision through the information you share.
There are many ways you can help people in your target market…
Think advice and tips, product and service evaluation.
Personally, I like case studies because you get to see the whole process end to end.
Providing the right information as an affiliate will ultimately lead to…
…happy customers.
which leads to the potential for long term customers for the companies you promote, and recurring commission streams (passive income) for you 🙂
Here’s how an example campaign played out…
I targeted people looking for information on a popular affiliate training program.
NOTE: I owned this program and knew it’s strengths and weaknesses.
I used PPC (pay per click) for people that included the product name in their search phrase.
My advert made my enhancement offer – something I knew would help people considering this program.
People that click the advert will then be shown my enhancement offer.
At this point I’ll be charged for the click.
People that stay on my site over 30 seconds will be put on my retargeting lists for later advertising. There is no charge for building a retargeting list, I’ll only pay when and if I start my retargeting advertising.
A percentage of people (ideally 20% plus) will subscribe to my email list and get my enhancement offer and follow up emails.
Income disclaimer: The following screen shots show some the results from this approach. These results are mine and do not guarantee that you will earn anything.